Challenge
Bulwark engaged us to refresh their brand identity and campaign assets for their flame-resistant workwear line in a highly competitive industrial apparel market. The challenge: elevate perception of the product from purely functional safety gear to a modern, design-forward performance apparel brand — while maintaining credibility for durability and compliance.

Solution + Impact
In my role as Art Director & Designer, I led the visual strategy, photo art direction, and multi-channel design execution across a multi-year partnership.
Key deliverables included:

• Creative concepts rooted in “engineered performance + modern utility” — combining rugged materials, real-world application photography, and clean typography to reflect reliability and aesthetic refinement.

• Directed photo shoots of the workwear in authentic workplace environments as well as studio still-life hero shots — to balance environment-driven storytelling and product focus.

• Designed campaign assets including digital, social, print, and web — creating a unified brand system across channels.