Challenge
Ergotron sought to amplify its brand awareness in the shifting workplace-furniture and ergonomic solutions market. With hybrid work, stand-up desks, mobile workstations and ergonomic monitor arms gaining traction, the brand needed a contemporary creative platform to reach both workplace-design decision-makers and end-users. The challenge: create a campaign that communicates Ergotron’s design-led engineering credibility, human-centred ethos and product adaptability across digital and social channels.

Solution + Impact
In my role as Art Director, Video Art Director & Designer, I led the visual and motion-creative direction for the campaign.
Key components included:

• Developed a visual strategy rooted in the idea of “working vibrantly” — the concept emphasised human-centred motion, dynamic but refined aesthetics, and product integration in real environments.

• Directed the production of social-first video assets: storytelling sequences showing real users interacting with Ergotron solutions in hybrid office and home-office settings, underscoring the ergonomic benefits and lifestyle fit.

Following launch the creative system has been adopted for subsequent product-line launches, underscoring its scalability and brand-team endorsement.