Challenge
Forest Carbon Works engaged us to shift its visual identity and campaign communications to better engage private forest landowners across the U.S. Their challenge: explain the complex concept of investing in forest-carbon markets in a way that is accessible, credible, and emotionally resonant—and differentiate their brand in the emerging nature-based solutions market.

Solution + Impact
In my role as Art Director & Designer, I led the visual strategy and creative execution across brand, digital and print channels. The campaign connected the financial benefits of entering the carbon market with the emotional connection these landowners feel to their forests, all rooted in their new brand platform, “Your forest is a land of opportunity.”