Challenge
Pentair Pool needed to refresh its consumer marketing platform for the upcoming outdoor-living season. With increased competition in the pool equipment / outdoor leisure category and a rising demand for design-conscious installation, the challenge was to position Pentair not only as a performance leader but also as an aspirational brand for premium outdoor lifestyle audiences.

Solution + Impact
In my role as Art Director & Designer, I led the visual concept and campaign execution across digital, retail, packaging and out-of-home channels.
Key elements included:

• Developed a creative system rooted in “engineered precision meets outdoor joy” — combining clean, premium photography of pool systems with lifestyle contexts.

• Directed the production of hero visuals and modular units: product stills, installation context visuals, in-store retail display kits, digital/social.

• Designed campaign assets: hero website banners, Instagram & Facebook ad units, print collateral for retail/showrooms, packaging inserts and POS displays — ensuring the system could scale across formats and geographies.

• Worked closely with Pentair’s brand and product team to ensure accuracy of product representation and seamless brand alignment across channels.