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Refreshed creative direction for a leading pool and outdoor-living brand, balancing technical precision with lifestyle appeal.
I led art direction and design to position Pentair as both an innovator and an aspirational home brand.

Directed awareness campaign creative highlighting the university’s academic excellence and vibrant campus culture through authentic, story-driven visuals.
I led art direction and photo design to unify messaging across digital, video, and environmental touchpoints.

Refreshed the brand system for a global leader in flame-resistant workwear, blending rugged functionality with a modern, elevated look. I led art direction and design across campaign, print, and environmental applications.

Directed photography for a global footwear campaign that merged performance, design, and culture into one cohesive visual story. I provided photo art direction for imagery and video across digital and ecommerce environments.

Developed a human-centered campaign for a leading ergonomic technology company, translating technical innovation into approachable, story-driven visuals. I led art direction and video design to unify messaging across motion, digital, and print.

Brought clarity and warmth to a purpose-driven brand helping landowners participate in the carbon economy. I directed brand design and storytelling to simplify complex concepts through approachable, nature-inspired visuals.