Challenge
The challenge was to create seasonal campaigns that captured Target’s iconic simplicity and optimism while elevating the tone, composition, and craft to meet modern design expectations. Each campaign needed to feel fresh, fashion-forward, and cohesive—balancing accessibility with aspiration for a mass audience.

Solution + Impact
As Senior Art Director for the Target Style Team, I led the art direction, photo strategy, and visual execution for multiple seasonal campaigns, partnering closely with copywriters, stylists, and creative directors.

• Developing visual systems that unified photography, layout, and motion across digital, social, and in-store platforms.

• Leading photo art direction for photoshoots, ensuring visual consistency, composition, and emotional tone aligned with Target’s modern, inclusive aesthetic.

• Delivered seasonal campaign systems that strengthened brand consistency and elevated visual tone across digital and in-store channels.

The result was a renewed creative expression for Target Style: elevated but relatable, bold yet simple, and unmistakably Target.